IQ has worked with a number of Governing Bodies and Events in a sales capacity. Procuring a successful sales result is based upon having an extensive network and being professional, flexible and creative in your approach to sales.
Clearly identifying the deliverables and inventory required for the partnership to flourish is key. Brand and digital assets, access to data and experiences are all compelling elements to help shape a corporates business direction. Sponsorship is driven by a business need first and foremost, so establishing that fundamental platform is critical.