Brief
Giaan Rooney and her family met with IQ post the 2000 Olympics. Giaan and family wanted IQ to represent and guide her on her journey as a professional athlete through and post her career. The overriding commercial element was to maximise Giaan’s earning potential and present her to the marketplace in a consistent and well -meaning way, reflective her personality and drive.
Solution
IQ has had a 17 year relationship with Giaan, aligning her with relevant brands and negotiating and managing her media contracts. Significantly playing an active role in her transition from swimming to life after. Below is a collage of that journey.