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Surfing Australia and International Quarterback Partner to Drive Commercial Wave

18.09.09

Surfing Australia has appointed International Quarterback (IQ) to provide Sponsorship Strategy and Sales services, bolstering their new national administrative team dedicated to improving the professionalism, commercialisation and participation in the sport. A first for Surfing Australia, the Agency was selected based on their knowledge of the industry, extensive contacts and expertise in sponsorship strategy and structure.

Andrew Stark, Chief Executive Officer, Surfing Australia said: “We are delighted to have International Quarterback on board. It is the first time Surfing Australia has engaged an external agency to manage our commercial partnerships. They share our vision in effectively growing the sport from grassroots to the elite through tailored sponsorship opportunities, while protecting the essence of this great Australian profession and lifestyle”.

Under the new commercial structure, Surfing Australia’s existing and future partners will have access to a broader range of opportunities from local community surf schools and surf club events through to a newly created major events package - the Australian Grand Slam (World Championship Tour) pro-surfing titles.

Added Chris White, Director, International Quarterback: “Andrew has done a wonderful job in uniting the sport and developing an integrated pathway from grassroots to mainstream sponsorship opportunities with great visibility involving marquee events.

Under the new structure, we believe the gamut of opportunities available from Indigenous Events, the ‘Safe Surf Program’, to ‘Surf League’ will match the business and sponsorship objectives of a broader scope of commercial partners across several industries”.

The sponsorship opportunities include national TV programs and advertising opportunities through Channel 9 and TV production by leading global surfing TV production company The Construction Site.

Surfing Australia’s charter is to promote the growth, competitive success and positive image of surfing in Australia. The following sponsorship opportunities are currently available for interested commercial organisations:

- Naming Rights to Australian Grand Slam (four key events – February to April) Includes 8 x ½ TV Shows on Channel 9
- Naming Rights to ASP Pro Junior Series - 13 events
- Naming Rights to Australian Surf League ( newly created program where state based clubs compete against each other during summer)
- Naming Rights to Surfing Australia Surf Schools – 81 schools with 350,000 annual participants across all major beach in Australia – Includes major
TV advertising package on Channel 9 nationally.
- Naming Rights to Safe Surfing Program

For more information on any of the sponsorship opportunities available at Surfing Australia, please contact David Croft, International Quarterback.

- ENDS -

For further information, please contact:
David Croft
International Quarterback
Ph: 07 3852 7405
Mb:0419 752 876
E-mail: dcroft@internationalquarterback.com.au

or

Andrew Stark
Surfing Australia
Ph: 02 6674 9888
MB: 0438 157 145
E-mail: andrew@surfingaustralia.com

About Surfing Australia
Surfing Australia is a not for profit incorporated National Sporting Organisation. It was formed in 1963 to establish, guide and promote the development of surfing in Australia. Surfing Australia is the representative body on the International Surfing Australia (ISA) of which there are 56 member countries and is recognised by the Australian Sports Commission, the Australian Olympic Committee and is a member of the Water Safety Council of Australia.

For further information, please visit www.surfingaustralia.com